Tag: Sunglass Hut
Window-Framed!: Virtual Mirror becomes a RayBan Reality
Innovation & imagination driving brand curiority, footfall and pounds in the till.
Crowds of curious shoppers jostle for a place in front of the virtual mirror outside the handful of Rayban Stores worldwide. Technology that has been a favourite online feature allows the willing to select their favourite classic Rayban shape and apply to their face. Once fixed to the face the frames follow the model as they twist and rotate their face in front of the camera.
The result is magnetic and instant window promotion, and in-store fame for the unwitting participant.
Having trouble getting passers-by to stick to your windows?