Tag: Selfridges
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Selfridges & Paddington: Take tour of the Curiosity Shop
Best sellers come in all shapes and sizes from Cuban boots to Peruvian bears. Selfridges always captures the popular crowd-pleases, presenting them with aplomb, enjoyment and emotional experience. A retailer always with a large slice of sticky trickery tucked under its considerable commercial hat.
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A Christmas Curiosity: Paddington & The Great Selfridges Shop
Capturing the moment as always Selfridges securely jumps on the Paddington band wagon, with a dedicated “Curiosity Shop” featuring all things duffly, marmaladey and beary as it creates a compelling proposition for London tourists from as far as deepest Peru. Paddington is the winter blockbuster film, based on the children’s books of a bear…
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Selfridges Cinema Paradiso: An Everyman Exclusive
It pays never to take your eyes off the showcase stage that is Selfridges Oxford Street for too long, for fear of missing an exclusive premier or the return of a timeless classic. To illustrate the point the retailer is collaborating with Everyman Cinemas and has installed a sixty seater cinema in its basement…
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Seasonal Selfridges: Winter in a Tourist Wonderland
Christmas comes but once a year, and so do tourists. So, with this in mind, and with the usual indomitable Selfridge’s spirit, the Winter Wonderland has already arrived in anticipation of those seasonal September sales. Globetrotters in search of gifts and glitter are falling over themselves heading for the fourth floor to immerse themselves…
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Extra-Sensory Perception: Selfridges Sniff an Opportunity
As part of the recent Hello Beautiful event extravaganza at London’s Selfridges customers were invited to explore the world of personalised perfume at The Fragrance Lab. Individual profiling promised each participant a unique scent, created from the smells and aromas of childhood memories and adult experiences all combined, bottled and labelled with love. Dedicated…
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Beautiful Windows: The Body & Soul of Selfridges
Selfridges signature statements have always been most beautifully expressed through its window campaigns. Hello Beautiful gave the retailer another enviable excuse to pull out all the stops, crank up the creativity and delivery its most mouth-watering displays for a while. In its finest traditions, each window explored an individual concept within a wider theme,…
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Selfridges Denim Devolution: Browse the Pinterest Gallery
Destination denim stretched its legs and stepped out as the World’s largest dedicated denim studio. No idle fascination this 2500 square metres throws a curved ball at the conventions of category collections with Selfridges claiming jeans from £11 to £11,000 in a range of over 11,000 pieces. Denim journeys unfold past acrobatic mannequins and parades…
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Twist of Fate: Louis Vuitton on a Different Level
Twist of Fate: Louis Vuitton on a Different Level An important catalyst in the re-invention of Selfridges was the phase 1 introduction of escalator wells at either end of the store, which with the central centrepiece of lifts and existing escalators transport customers on a myriad of customer journeys exploring every corner of…
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