Sales = Traffic x Conversion: The Complexities of a Simple Equation

Knowledge of traffic and conversion is essential to measure and maximise sales opportunities across stores, however the knowledge of traffic and conversion by category display within the store reveals the mysteries of the shopping experience and promises the riches of increased sales productivity for every gondola, wall and precious retail square metre.   What retail success boils down to is selling as much as possible to as many people as-

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4th Joy of a Retail Spring – Maximising category performance

The performance of any department or category is the result of the assortment itself and the delivery in store – its location, visibility, display, service, visual communication and many other touch-points. The key to maximise the performance of any category is to understand the product, define its benefits, and then communicate these visually to the customer in a way that is compelling and attractive.   Failure to understand how each part-

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“The joys of a retail Spring!” – Essential Retail Insights

And now 2017 is well & truly upon us.   We bring to you…”The Joys of a retail Spring” A timely and seasonal summary of retail know-how,  a dozen essential insights to sow the seeds of success in the year ahead.   Coming soon…   Week-by-week over the coming months, we’ll bring to you a dozen of the very best ways to understand your retail business in a more detailed and enlightened way,-

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“Making the most of what Retailers’ have!”

After another turbulent week on the world’s stock markets and a refocus on the uncertain economic horizons ahead, purse strings are inevitably drawn ever more tightly around the already tied arms of retail bosses and managers. Restricted investment in the new, leaves the only other alternative – “to make the most of what retailers have already!”   After another turbulent week on the world’s stock markets and a refocus on-

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