retail integration Archives

“The Wonder of Workshops!”

For maximum benefit ensure the retail workshops you receive are… 1. Personalised through pre-visits and discussions 2. Relevant through individual research by experts 3. Interactive between presenter and audience and within the audience itself 4. Concluded with feedback, recommendations and priority action plans Many of us will remember the “wonder of workshops” in our corporate adolescence. In days gone by we were summoned to presentation rooms and talked-

Retail integration: Product stories with buying & merchandising

It’s not uncommon for retail buyers to get so familiar with their product that they find it very difficult to view it from a customers’ perspective. Even the best assortment will not achieve its commercial potential if it is not displayed and communicated in a way that presents a clear, powerful and irresistible proposition to the customer. The retail integration of buying and merchandising with visual merchandising lays-

Retail Integration: Integrating Space Planning with Assortment Planning

Whether your retail involvement comes from a field based visual perspective or from a head office commercial perspective stores can often disappoint, both in terms of the visual perception and the financial reality. Whilst there will be opportunities for improvement in both store and head office processes, it is often the integration of the two where the problems lay and in particular the relationship between space planning on the ground-