Function or Fashion – The Rayban site cuts through the murk to herald on of the worlds strongest brands.
The world’s most desirable sunglass brand wades in with interactive films and imagery to explain and demonstrate the power and benefit of its polarizing lenses. The user can not only control the view, and the angle to the sun, but then apply and remove the polarizing filter for the user to experience the difference in glare & clarity. And never a snrinking violet the Rayban site shows off its fashion and styles with limited edition styles inspired by the brands rich heritage.
Having trouble communicating your product?
Perhaps you need to show off a little more!
