Monki Mania: Refreshing Fashion in a Stagnant Sea



The sum is often bigger than the parts, although in the case of Monki it is the fascinating and intriguing parts that very much bring the Monki world to life.


On the one hand the carefully conceived store concepts from the Forgotten Forest where shoppers walk on a floor of flowers, becoming lost in the trees and discovering fashion gems in discarded tree trunks, through the distressed and decaying City of Oil & Steel where urban regneration is the setting for Monkis ethical clothing policies to the latest underworld extravaganza, fishing for fashion in a sea of Scallops.

On the other hand, personalities abound in the Monki magazine, from phsychic scandinavians and individual designers to fashionistas with a flair for cosmic thermodynamics.

Individuality is celebrated as a whole, and being different creates a glorious commonality.


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The Monki Puzzle: Selling in a Sea of Scallops



Welcome to the wonderful & truly unique world of Monki.

Monki is a philosophy for life and style, brought to life, through conceptual store design, that encourages the individual to be – individual, true to themselves and not afraid to express their values through fashion.

Carnaby Street is the latest Monki incarnation based on an undersea world of decaying wrecks, sunken carousels, barnacled rigging, giant jellyfish and a myriad of underwater embellishments.

The fashion style is fun and free, encouraging shoppers to break the rules, be inspired by their senses and shop to their impulsive potential. Refreshing fashion in stagnant waters.


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