Tag: merchandising
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Maxximising Potential: TK Putting on the Style
As part of VM-unleashed’s 10th anniversary year we take a look back at some retail milestones from the last decade and explain why each store’s message is as relevant for us today as it was then. TK Maxx is now so central to so many customers’ buying plans that it’s difficult to remember the huge…
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VMTrends: “The Dawn of the ‘Sensual Merchandiser!’”
Visual merchandising has always been difficult to define and as stores develop into multi-media and sensory experiences then the realm of visual merchandising will evolve further. It will embrace the sensual worlds of music, imagery, video, digital technology, smell, product interaction and lifestyle & promotional events. All this, which is traditionally the responsibility of marketing, store…
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The Retail Relay: “Running a 3-legged race, in a 4 leg event?”
“A chain is as strong as its weakest link” could never be more appropriate than the chain of events that transforms a retail strategy into a store full of tangible, buyable products. “And what the customer sees and responds to is unfortunately the result of the weakest link, not the strongest one!” To achieve…
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