Is your online sales & physical store numbers strategy in place?

Online & offline, the biggest challenge for historic retailers is to remain relevant and attractive to their customers. That will ultimately dictate the online sales potential and physical store numbers that will be viable for a business. Do you remember the days when the e-commerce part of a bricks ‘n’ mortar business was compared to the largest physical store? That was a realistic ambition. It also considered e-commerce as a-

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“Take the Easy Money” – M&S Bakery Heaven in a Block!!

The Daily Post:- 16th March “Take the Easy Money” Wandering around a Marks & Spencer food court in the weeks before Easter is still a very pleasurable experience if you enjoy comfort eating at this inclement time in an inclement year. M&S has had its fare share of criticism over recent years, quite rightly in many cases, however it still remains one of the retail juggernauts emanating from sepia days which has-

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And the Brand played on…merchandise and music in several movements.

And the Brand played on…merchandise and music in several movements.     Whether composing displays or composing ditties, coordinating the blues, or singing them, the artistic side of retail life has invariably struggled to make its musical ends meet. “Art for Art’s Sake Money for God’s sake” are a relevant, if somewhat dated testament to the dilemma of coordinating creativity & commercialism, and also a timeless reminder of the long-

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A Place for Heroes: M&S Positioning for Fashion

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Choice can often be the enemy of retail,

… particularly in this omni-channel, customer driven landscape, where endless assortment is often the commercial weakness of collections and the bain of time-starved customer.

A return to selling must have heroes, and stars, and best sellers and favourites, essentials and most desirables, where the retailer leads the customer, the so-called experts inspire the uninspired consumer.

M&S leads with powerful propositions, selling the stories that connect with the customers, mixing the message from internal brands to power categories, end-use statements to fashion position proclamations.

The purity of the information hierarchy, forsaken for the relevance of message, communicating connection points, right for the customer within the context of their lives where categories, collections and lifestyle choices vie for priority in their busy lives.

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…is your assortment structure making life complicated for your customers, and difficult for yourselves?