Tag: Marks & Spencer
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Is your online sales & physical store numbers strategy in place?
Online & offline, the biggest challenge for historic retailers is to remain relevant and attractive to their customers. That will ultimately dictate the online sales potential and physical store numbers that will be viable for a business. Do you remember the days when the e-commerce part of a bricks ‘n’ mortar business was compared to…
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“Take the Easy Money” – M&S Bakery Heaven in a Block!!
Wandering around a Marks & Spencer food court in the weeks before Easter is still a very pleasurable experience if you enjoy comfort eating at this inclement time in an inclement year. M&S has had its fare share of criticism over recent years, quite rightly in many cases, however it still remains one of the…
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And the Brand played on…merchandise and music in several movements.
And the Brand played on…merchandise and music in several movements. Whether composing displays or composing ditties, coordinating the blues, or singing them, the artistic side of retail life has invariably struggled to make its musical ends meet. “Art for Art’s Sake Money for God’s sake” are a relevant, if somewhat dated testament to…
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A Place for Heroes: M&S Positioning for Fashion
Choice can often be the enemy of retail, … particularly in this omni-channel, customer driven landscape, where endless assortment is often the commercial weakness of collections and the bain of time-starved customer. A return to selling must have heroes, and stars, and best sellers and favourites, essentials and most desirables, where the retailer leads the…
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