internationalisation Archives

7th Joy of Retail Spring: Grading International Assortments

It used to be one of the great discussion points regarding customer demographics in the early days of international expansion. “Are all customers the same?” Clearly experience and time has shown us that they are not the same – not within a single country and absolutely not internationally. Any retailer expanding to new lands must be aware and take actions to focus and modify the proposition – starting with the assortment on-

Retailers – “You’ve never had it so complicated!”

Is your retail brand ready to succeed in a complicated, customer orientated world? Without doubt, life used to be easy for retailers. To echo the famous words directed to the general public “you’ve never had it so good” the equally valid claim to retail businesses was definitely “you’ve never had it so easy!” In a world of low expectations, it was buying things that was generally difficult. The world-