How should Football Clubs Maximise Christmas Retail Sales?
An article featuring Tim Radley of VM-Unleashed! in Football Club Business Magazine October 2015 “Make a Football Experience to Remember!” Christmas is an enormous opportunity for all retailers but in particular for those brands with a strong loyalty and emotional connection with their customers and where gift and impulse sales have the potential to go over the proverbial moon. Football Clubs are ideally placed to benefit from satisfying this seasonal appetite. –