In a strange and literal turn of events, and in part reaction to the fabricated financed world around us there has become a clamor for brands with true heritage, roots, tradition and history. In many ways the greater the brand heritage struggle, the deeper the hardship, the more humble the history then the more credible collateral a business has. At the heart of this consumer desire is “trust.” Always-
Dr Martens: A brand blended to perfection.
New initiatives and collaborations add different dimensions to the celebrated boot brand. Brutus fashion evokes the spirit of a bygone age, tattoo adds new and fascinating features to stereotypical styles, whilst Agyness Deyn’s designs add bows, beauty and frivolity to the famous features.
Many paths followed to the Doctor’s House.
Dr Martens. On the move.
Should brand and designer collaborations be on your strategic maps
It is no easy “feet” to keep a clear direction for a powerful brand identity, and also maximise opportunities for the product away from its safety zone.
Dr Martens illustrates intelligent imagination as its collection strays into dress shoes, formal shoes and casual boots whilst maintaining its distinct style and rawness. Classic silhouettes are re-incarnated with tantilising textures, finishes and patterns which are both at odds, yet in complete harmony, with this most celebrated of boot brands.
Do you need assistance in updating and galvanising your proposition, and your assortment?