competitor benchmarking Archives

Celebrating Omnichannel: Exorcising the ghosts of Christmas past, present & future…

So the winner yet again this Christmas was online retail. Also, apparently and a little contradictory, Amazon was at the same time killing off retail itself, which is a little strange considering that the last time I logged on to Amazon, it was indeed a retailer. It all makes for good headlines, even if becoming a little stale and increasingly confusing, however beyond being pedantic about headlines, retail is-

6th Joy of a Retail Spring – Secrets behind Product Sales

Any good retailer knows from its product sales what its customers’ buy and equally what seems to be impossible to sell to them, but why? Do you know why? Is it simply the wrong product, or perhaps something more subtle in the colour, the size, the style or the taste, or simply something as obvious as the price point? Proper analysis of sales figures combined with benchmarking of competitor assortments holds the key to-