category management Archives

4th Joy of a Retail Spring – Maximising category performance

The performance of any department or category is the result of the assortment itself and the delivery in store – its location, visibility, display, service, visual communication and many other touch-points. The key to maximise the performance of any category is to understand the product, define its benefits, and then communicate these visually to the customer in a way that is compelling and attractive. Failure to understand how each part-

Body Beautiful: Selfridges Studio of Serenity

Selfridges opens its biggest ever department, Body Studio, encompassing everything that is exciting and inspirational about London’s leading department store. Never the laggard Selfridges is ahead of the trend as its manoeuvres gracefully to gain a fitness foot hold in the fastest growing area of fashion – Athleisure. The department brings together an intimate experience, despite its many metres, catering for everything feminine from lingerie, nightwear and seasonal swimwear,-