Tag: branding
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Retail Stores or Retail Brand: What drives customer loyalty?
It’s an interesting discussion. What drives a customer to a specific shop? Is it the individual store itself and the experience in it? Or is it the wider retail brand and its portrayal to the customer? It’s particularly relevant because currently everything in retail is up for change. Loyalty is in the balance. So, lets take…
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John Lewis: What’s in a logo?
So, John Lewis has dramatically unveiled to the world the delivery of its new strategy. A variety of channels, most noticeably a glorious new TV advert, bring to life the retailer’s desire to create an unparalleled customer experience based on its services and the historical strength of its people – or partners. As part…
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John Lewis: The Revolutionary “Loved & Found”
Still my retail highlight of the year for many reasons was to see the opening of the new John Lewis at the Westfield London extension. But whilst the popular headlines latched onto the innovative and original idea to train the store personnel with actors so as to be able to engage and sell more successfully,…
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“Selling other Peoples’ Stuff! Is it the end of Generic Retailers?
So what are the common threads amongst many of the retailers suffering in the current market climate? They’re certainly well publicized. Of course there are the issues with over-sized expensive store portfolios, a slowness to embrace omnichannel, a lack of consumer confidence and a dearth of disposable income…but certainly at the epicenter of the…
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