Tag: brand identity

Are you truly a Retail Brand or just a Product Provider?

February 19, 2018

in assortment structure planning, branding & visual communication, brave-words, omni-channel retailing, store experience, telling product stories

On the surface this may appear to be a question stimulated by the omnichannel evolution. In truth it has always been an important question however in previous times with a less demanding customer and a lower level of competition, being a retail brand was a less pressing consideration and the repercussions of not having a…
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Great Yarns: The Untold Riches of a Humble Past

December 5, 2017

in branding & visual communication, customer-engagement, leisure & sport, menswear, retail brand heritage

As part of VM-unleashed’s 10th anniversary year we take a look back at some retail milestones from the last decade and explain why each store’s message is as relevant for us today as it was then. The last decade has shown us that brands need to connect very strongly on an emotional level with their…
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Passion is an absolute pre-requisite for commercial retail success

in assortment structure planning, branding & visual communication, customer-engagement, retail brand heritage, sales promotions & events, store experience, telling product stories

Successful retail businesses are driven by passionate people, with sales & profits the commercial outcome of a passion for product and lifestyle. It would be unfair and inaccurate to say that retail businesses have been without passion as in fact some of the most famous and successful retailers ever, from the Limited Group to…
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Untold Riches of a Humble Past: The Telling of Brand Stories

June 12, 2017

in branding & visual communication, brave-words, internationalisation, retail brand heritage, social savvy, telling product stories

In a strange turn of events and in part reaction to the fabricated fantastic world around us there has become a clamor for brands with true heritage, roots, tradition and history. In many ways the greater the brand struggle, the deeper the hardship, the more humble the history then the more credible collateral a business…
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Tag: brand identity

Are you truly a Retail Brand or just a Product Provider?

Great Yarns: The Untold Riches of a Humble Past

Passion is an absolute pre-requisite for commercial retail success

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Tag: brand identity

Are you truly a Retail Brand or just a Product Provider?

Great Yarns: The Untold Riches of a Humble Past

Passion is an absolute pre-requisite for commercial retail success

Untold Riches of a Humble Past: The Telling of Brand Stories

Our weekly newsletter