Category: windows
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His Magista is in Town: Nike’s Beast of a Boot
A beast awaits for the unwitting soccer star too big for his boots. The Nike Magista. In Nike Town there’s only one hero in a store that celebrates many, waiting to catch any passing would-be superstars tempted in by the promise of miraculous skills, fabulous footwork and a future in the fantasy world of…
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Diplomatic Dichotomy: Puma Pins its Colours to the Gender Mast
Between craftsmanship and sportsmanship, allegiance and acceptance, Puma playfully picks its way between its iconic Italian heritage, an empathy with the new world order of soccer and the need to be an all encompassing world-wide, world cup commercial entity. Priority position passes to the replica kit of the competing nations in the king of…
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Pantone Panettone: Colour Constellation
All Universes begin somewhere, but the Pantone System is certainly no white dwarf or lingering black hole but a creation of colour and light. Turning the design process on its head Pantone has evolved its biblical colour spectrum from a step in the creative process to the inspiration behind it. Designers across the globe…
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Polarizing Opinion: RayBan’s Interactive Experiences
Function or Fashion – The Rayban site cuts through the murk to herald on of the worlds strongest brands. The world’s most desirable sunglass brand wades in with interactive films and imagery to explain and demonstrate the power and benefit of its polarizing lenses. The user can not only control the view, and the angle…
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