Category: location strategy
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Backing Black: GAP betting on Boxpark
The trendy transient shopping centre of Shoreditch is many things to many retailers. Boxpark has been home to new brand launches, curious collaborations, assortment edits, entries into the UK market and a physical presence for marketing campaigns and promotional activities. What can’t be denied is the sizeable amount of serious cool kudos that a…
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Vintage Vittles: Albion Cutting the Mustard in Classic Cooking
Stepping back in time ironically, but most commonly, costs more than staying in the present. The price we pay for authentic experiences, retro bistro and vintage vittles’ sets the tills ringing but the hearts racing for those who remember the taciturn times when basic cuisine was well, basically cuisine. The Albion café come restaurant…
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Automotivation: Rockar’s Super Highway Hyundai Boutique
In a sector well overdue for its service, a new arrival in the market is taking off the handbrake on retail innovation and hurtling headlong into the comfortably parked parade of traditional car show-rooms. In partnership with Hyundai, no slouch off the starting blocks itself, the Rockar dealership has introduced its first omni-channel experience…
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Tower Power: Pinterest Gallery of retail in the Tower of London
Subsidised shadows are now just history, as the Tower of London emerges from the dark ages, leveraging the power of the past to propel its proposition into a bright new prosperous future. See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase of brand new, retro, and vintage shop designs, visual displays & customer…
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Foyles Literary Statement: Where Actions Speak Louder than Words
On a street synonymous with literature a new chapter has been written in the tumultuous tale of the traditional bookstore. Foyles may have physically moved only metres, but as a concept it has made a journey that brings it into a new century and a completely different world. No more so than in the…
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Tiger Earns Its Stripes: The Cat In Search of the Cream of London
Natural survivors evolve and expand beyond their traditional habitats widening their historical distribution. Tiger, with its impulse offer and low prices, is thriving and turning up not only in secondary locations and low-rent backwaters but on some of the most expensive streets in London. After a trial in Tottenham Court Road, the Danish destination…
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Soho Alive & Kicking: The Jimi Hendrix Experience
Soho returning to its roots as the 21st Century Jimi Hendrix experience returns to its streets, for a few weeks at least. “People, Hell & Angels” is the latest and most authentic posthumous album from the 60’s guitar hero. And to launch the album a unique Pop-up shop has arrived just off Carnaby Street,…
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“UFO lands in NYC!”: Uniqlo’s Universal Appeal
Uniqlo is on an international mission from its Japanese heartland to become truly an international fashion destination. It is already the 4th biggest fashion retailer after Inditex, H&M and the GAP. The new 5th avenue store is as impressive a brand statement as you could ever wish to see. The store is spread over…
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Pre-Rapha-lite Revolutuons : Art on Two Wheels
The Rapha showcase store in London’s Soho lives the beautiful life on 2 wheels and is a meeting place, a discussion point, a destination for reverence of the ultimate cycle brand. Customer experience is core as product excellence blends with expertise and adrenaline for an atmosphere of true-life experiences and coffee with conviviality as cycle…
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From Knightsbridge to Airbridge: Flying the Harrods Flag
Something has changed in the retail offer at Gatwick airport, South Terminal, as part of the enormous investment in the airport. Centre stage of the new development is Harrods. In the extensive store there are plenty of brands attracting the attention from Longchamps to Swarovski to DKNY but it’s the clever commercialisation of the…
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