Category: leisure & sport
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Primark Pillow Talk: Delighting the Divas of the Duvet
In the strange world between day and night, asleep and awake, a battle is underway, from underwear to outerwear, for the hearts and minds, for the pennies and the pounds, that make up the slumbering giant that is loungewear. The beast goes by different names from the familiar lounge wear, through home wear, day…
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Fat Face Blossoms: The Brand Next Door becomes a thing of Beauty
As brands are born and breathe into life, they experience the growing pains that often make them appear unattractive and awkward in public, a sum of evolving parts learning to live together, to be a thing of beauty and harmony. There are always traits to admire, details to delight but the sum of the parts…
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Horti-Cultural: The Centre of the Gastro Gardening Universe
Notcutts have embarked on a journey of discovery from languishing local garden centres to regional destinations for the horticultural and gastronomic worlds. The newly opened Nottingham store features a food extravaganza turning the traditional top soil of garden centre cafes on its head, as it creates serious furrows in the brows of Beefeaters, Harvesters and…
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Foyles Literary Statement: Where Actions Speak Louder than Words
On a street synonymous with literature a new chapter has been written in the tumultuous tale of the traditional bookstore. Foyles may have physically moved only metres, but as a concept it has made a journey that brings it into a new century and a completely different world. No more so than in the…
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Passion Fruit: Lululemon Squeezing Life to the Full
Shops don’t just sell and retailers don’t just retail in the passionate world of modern consumer brands. Talking the talk has moved to walking the walk and now to dreaming the dream, where assortment and retail store portfolios are simply the essential baggage required for living the life of the brand. Yoga inspired Lululemon…
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E-Rapha-lite Movement: The Art of Cyber-Cycling
The true omnichannel customer experience embraces and evolves every touchpoint. It makes the customer dream and aspire, reassures their concerns, educates their knowledge and supports them before, during and after every purchase, from their first purchase. Rapha does all of that and more. Rapha is the yellow jersey of cycling branding, king of the multi-channel mountains…
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Pre-Rapha-lite Revolutuons : Art on Two Wheels
The Rapha showcase store in London’s Soho lives the beautiful life on 2 wheels and is a meeting place, a discussion point, a destination for reverence of the ultimate cycle brand. Customer experience is core as product excellence blends with expertise and adrenaline for an atmosphere of true-life experiences and coffee with conviviality as cycle…
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A Sonic Site for Sore Eyes is Music to Your Urbanears
The myriad of messages are presented in a beautifully simple and stylish way allowing the customer to select by lilac, lemon or whatever hue is particularly you. Limited editions combine function and fashion, with the superbly subtly coloured Pumpkin capturing amber audio ambiance ideal for your autumn activities. Environmental credentials are encapsulated by Platten,…
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Sports Direct, Oxford Street: A Pinterest Gallery
Sweet music for sports brand fans in the site of the old HMV on Oxford Street as Sports Direct opens its new flagship store. The discount sports brand retailer has big stores already but this three floor testament to sporting testosterone celebrates every activity from fitness and training, through to trekking and fishing with a…
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Sports Brands: Go Direct to Oxford Street
Sweet music for sports brand fans in the site of the old HMV on Oxford Street as Sports Direct opens its new flagship store. The discount sports brand retailer has big stores already but this three floor testament to sporting testosterone celebrates every activity from fitness and training, through to trecking and fishing with…
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