Tag: Soccer
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How should Football Clubs Maximise Christmas Retail Sales?
An article featuring Tim Radley of VM-Unleashed! in Football Club Business Magazine “Make a Football Experience to Remember!” Christmas is an enormous opportunity for all retailers but in particular for those brands with a strong loyalty and emotional connection with their customers and where gift and impulse sales have the potential to go over the proverbial moon.…
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Diplomatic Dichotomy: Puma Pins its Colours to the Gender Mast
Between craftsmanship and sportsmanship, allegiance and acceptance, Puma playfully picks its way between its iconic Italian heritage, an empathy with the new world order of soccer and the need to be an all encompassing world-wide, world cup commercial entity. Priority position passes to the replica kit of the competing nations in the king of…
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