Tag: RayBan

Polarizing Opinion: RayBan’s Interactive Experiences

in branding & visual communication, customer-engagement, fashion accessories, in-store services, luxury, retail brand heritage, sales promotions & events, telling product stories, windows

Function or Fashion – The Rayban site cuts through the murk to herald on of the worlds strongest brands. The world’s most desirable sunglass brand wades in with interactive films and imagery to explain and demonstrate the power and benefit of its polarizing lenses. The user can not only control the view, and the angle…
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Amber Nectar Creates Sticky Windows: RayBan Votes with its Feet

in branding & visual communication, customer-engagement, fashion accessories, luxury, sales promotions & events, windows

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Window-Framed!: Virtual Mirror becomes a RayBan Reality

in branding & visual communication, customer-engagement, fashion accessories, location strategy, luxury, sales promotions & events, store-videos

Innovation & imagination driving brand curiority, footfall and pounds in the till. Crowds of curious shoppers jostle for a place in front of the virtual mirror outside the handful of Rayban Stores worldwide. Technology that has been a favourite online feature allows the willing to select their favourite classic Rayban shape and apply to their…
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