Tag: Jon Varvatos
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The Telling of Brand Stories: Untold opportunities from a ‘shop full of secrets!’
In a strange turn of events and in part reaction to the fabricated fantastic world around us there has become a clamor for brands with true heritage, roots, tradition and history. In many ways the greater the brand struggle, the deeper the hardship, the more humble the history then the more credible collateral a business…
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Fender Casting: Vendor-Varvatos in the Stratosphere
Jon Varvatos lays its musical card on the multi-channel table. Cool by association as the brand immerses itself in the world of music. Green Day collaborate on fashion campaigns whilst Paul Weller performs exclusively in the Bowery Store. What the retailer lacks in genuine personality is more than made up for as it rubs up…
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Varvatos Momentus : A Genus Genius
New York is awash with John Varvatos, from Converse collaborations to the distressed corners of Bloomingdales. However on the eastside of the city discover the brand in its natural habitat lurking to surprise anyone passing The Bowery. The store is a temple to Rock ‘n’ Roll evoking the steamy atmospheres of underground clubs and crowded…
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