tim@retailmeaning.com

Tag: category management

4th Joy of a Retail Spring – Maximising category performance

in assortment structure planning, branding & visual communication, store experience, telling product stories, visual merchandising

The performance of any department or category is the result of the assortment itself and the delivery in store – its location, visibility, display, service, visual communication and many other touch-points. The key to maximise the performance of any category is to understand the product, define its benefits, and then communicate these visually to the customer…
Read more…
Body Beautiful: Selfridges Studio of Serenity

May 17, 2016

in assortment structure planning, customer-engagement, health & beauty, ladies fashion, leisure & sport, sales promotions & events, store experience, store layout, windows

Selfridges opens its biggest ever department, Body Studio, encompassing everything that is exciting and inspirational about London’s leading department store. Never the laggard Selfridges is ahead of the trend as its manoeuvres gracefully to gain a fitness foot hold in the fastest growing area of fashion – Athleisure. The department brings together an intimate…
Read more…

Our weekly newsletter

For everyone looking to improve themselves as retail professionals, entrepreneurs & shopkeepers.

Join over 11,000 followers & connections enjoying our posts!