In a statement of international intent Primark fired its first style salvo into the soft belly of the US value fashion market with the opening of its 8,000 sqm Boston flagship.
Truly a shopping space full of superlatives, the four floors are home to 530 mannequins, 84 fitting rooms, 73 cash registers and a myriad of digital screens and traditional design features set to define the Primark brand as it strives the make emotional inroads into the hearts and minds of the American consumer
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