A perennial problem for any noteworthy brand with a reputation built on an icon is the development of a wider commercial proposition away from the sanctuary of its established safe-haven.
Hunter rules the rainy roost for premium Wellington boot buyers and is currently circumnavigating the choppy waters of expansion developing an assortment for the wider world of inclement conditions, encompassing everything from jackets and jumpers to a full range of rugged and resilient rainwear.
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