Author: Tim
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Athleta Power to the She: Pinterest Gallery
GAP created the Athleta concept to be much more than a ladies fitness apparel and equipment retailer but as a hub for the fitness lifestyle itself. The concept is completely multi-channel but focused on the neighbourhood communities around each store, selected as aerobic areas with high levels of fitness clubs and activities for ladies of…
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Kaleidoscope Kiko: Colour with Confidence
The Kiko Kaleidoscope engulfs the assortment of sunglassed shoppers, adding sparkle and excitement, converting bright young things into dark heroines. Colour blindness soon recedes to an appreciation of order and authority in regimented rows of ranges and categories coordinated and segmented by size, colour and collection. Kiko carefully controls its space avoiding the chaos…
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Pantone Panettone: Colour Constellation
All Universes begin somewhere, but the Pantone System is certainly no white dwarf or lingering black hole but a creation of colour and light. Turning the design process on its head Pantone has evolved its biblical colour spectrum from a step in the creative process to the inspiration behind it. Designers across the globe…
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Crew Cut: Subtle Snapshot of What’s-in Store
Baited breath awaited the arrival of the much vaunted J Crew flagship store on Regent Street. However for the impatient and curious a subtle appetizer awaits amidst the stylish surroundings of Lambs Conduit, number thirty eight. In keeping with its history of opening specialist stores in its native New York the London store is…
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Lululemon Squeezing Life to the Full: Pinterest Gallery
Shops don’t just sell and retailers don’t just retail in the passionate world of modern consumer brands. Talking the talk has moved to walking the walk and now to dreaming the dream, where assortment and retail store portfolios are simple the essential baggage required to living the life of the brand. Yoga inspired Lululemon is…
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Athleta: Power to the She Wolf in Sheep’s Clothing
GAP created the Athleta concept to be much more than a ladies fitness apparel and equipment retailer but as a hub for the fitness lifestyle itself. The concept is completely multi-channel but focused on the neighbourhood communities around each store, selected as aerobic areas with high levels of fitness clubs and activities for ladies of work and leisure…
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Reebok Reefreshed, Reenergised: Pinterest Gallery
Hot on the Heels of Athleta, Reebok unveils its urban equivalent – a hub for staying fit and fired in the hectic haze of modern life. the collection is focused and fashionable but overall highly functional for the street, the gym or the court, building on Reeboks heritage as one of the pioneers of performance…
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Moustache Mania: The Tiger who follows his nose
Picking the trend and going for the kill is at the heart of Tigers success. With unerring aim they spot the hot products, apply a cool design and sell til they drop. Commercial acumen personified.
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Open: Welcome to the House of Fun
Something pretty peculiar popped up in Islington. The coolest collection of contemporary living from the safest pair of hands in British retail. Open House was a month long John Lewis pop-up experience exclusively featuring the House collection of Britains favourite retailer. The whole was housed in a two-floor space with the ground level given…
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Hidden Benefit: Beauty on a Different Level Pinterest Gallery
Something beautiful happened on the way to Carnaby Street. Benefits abound in this destination cosmetic store which hides its beauty bushel beneath the streets of London. The inviting staircase leads to the hidden delights of the basement bars. From brows to nails, from body waxing and spray tanning to blow drying and champagne sipping no…
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