Post No.06 in the weekly newsletter series:
‘52 Steps to the Perfect Shop!’
You too can have ‘The Perfect Shop’ by this time next year!
When we transform quantitative ‘Linear Metres’ into ‘Product Story Blocks’ it is a huge milestone in developing your shops.
You are evolving the shop concept from numbers & data into visible, tactile and emotional products.
This also represents a shift in the responsibility and ownership of your shop. In reality it is not a hand-over from one team or function to another but the beginning of a collaboration.
This collaboration is between quantitatively driven functions such as space planners & merchandisers, and visually driven teams across product design, buying and visual merchandising.
This is possibly ‘the most important relationships’ in retailing in physical shops. And essentially it must be an ongoing living relationship.
It is a relationship that begins with the planning & delivering of product assortment & stories into new shops. But it is also the relationship that continues to evolve and improve the visual impact and the commercial sales figures month after month, season after season.
It is a relationship that must be continuous to ensure that shops always look good, and shops always sell well!
There are 3 very important benefits to working with ‘Linear Metre Product Blocks’:
No:01
You can make product blocks commercial by balancing products with different commercial roles.
No:02
You can turn product blocks into visual lifestyle propositions by combining different display techniques.
No:03
You can easily ensure that every shop you have looks consistent, amazing, and sells well.
(More on this in future blog posts..;)
It is widely accepted that ‘Crate & Barrell’ the US home accessories brand, was the first retail business that introduced working with ‘Linear Metre Product blocks’ across all their teams.
Critically they began to ‘buy’ in linear metre product blocks.
If you are still planning and buying by individual product, or small uncoordinated groupings, without considering how they will all look together visually in the shop, then you are putting yourself at a huge disadvantage, to make your shops look good, and your shop sell well!
’52 Steps to the Perfect Shop!’
For everyone looking to improve their physical shops, or thinking of opening their first pop-up or permanent shop.
The weekly newsletters, and the 10 content modules they feature, have been created from my experiences of opening hundreds of shops, of all different sizes, situated across the world, selling just about everything there is to sell.
Every week we explore the sequential process of physical shop development to help you deliver your perfect shop.
Missed any of the previous ’52 Steps’ then just click here to catch up…