It would seem that in a world where many commercial retailers have either forgotten, or are simple unaware, of the emotional power on customers, of outstanding shop design and stunning visual merchandising, that Rituals remains a shining light.
For me, the show-stopper in their armory is lighting. That is why their store at Battersea is perfect for the brand. Not only are there no windows in the store, no external light source to dilute the internal lighting. Battersea Power Station as a centre is devoid of external light.
Rituals’ light show begins with spotlights that flood the walkway outside the shop, casting shadows an shapes into the footsteps of passes by.
Every element of the Rituals proposition is carefully considered and delivered as a thing of sensual beauty. Perfect studies in colour and texture for the extensive spotlighting that creates a landscape of shape and depth throughout the store space.
Each wall and floor section is a clear proposition to explore. Signage, information, props, packaging all work in harmony, opening up the store like the pages of a book.
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