Jon Varvatos lays its musical card on the multi-channel table.
Cool by association as the brand immerses itself in the world of music. Green Day collaborate on fashion campaigns whilst Paul Weller performs exclusively in the Bowery Store. What the retailer lacks in genuine personality is more than made up for as it rubs up close to some of the most fashionable and eligable shoulders in Manhatten and beyond.
Are you associating your brand with the right people?
Is a little bit of them, rubbing off on you?