From West Elm Cardboard Creativity Grows

Poor workmen blame their tools, but the toolshop department in West Elm is a testament to the cardboard craftsmen that toil behind the scenes.


Simplicity and integrity are the trademarks of the boxes that house everything from saucepans to sauce spoons. Essential to all great packaging is the ability to see what’s inside without the destruction of the box around it. Getting the message without killing the messenger. The West Elm packaging uses a combination of cutaway panels revealing the mystery contents, and lifesize photography revealing a like ness of the contents in both tone and scale.

If only everything was as easy in life, if only cooking itself was as creative and yet consummate, as shopping the shelves of West Elm.

west-elm-cruet-packaging  west-elm-iron-packaging  west-elm-working-tools

Are details of the store experience such as packaging letting you down?


I'm Tim Radley and I started VM-unleashed! in 2007, and as the one who makes most of the decisions, and does most of the work, then I guess that makes me the Managing Director. I've now been doing this sort of thing for over 20 years now, so hopefully i know my way around the retail block ...but hey, what do I know?

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