Tim, Author at Retail Meaning

Articles posted by Tim (Page 49)

Creative Souls of Fashion@ ASOS’s Fashion Finders

The mother of online fashion becomes a cradle for the daughters of today’s trends and looks.

In the ASOS Fashion Finder what was editorial and schedules has become responsive and dynamic in what is becoming the most informative and engaging relationship between any retailer and its customers.

Revolutionising and re-mixing the magazine formula the retailer sets the broad calendar of fashion seasonality, events and trends mapping out the expansive landscape in readiness for its readers and buyers to populate it with ideas, creations favourites and inspirations.

The role and relationship between ASOS and its advocates is symbiotic and sophisticated as the contributors change hats between buyers and sellers, between creators and admirers and between passive browsers to dynamic contributors. ASOS gives the best contributors the exposure and opportunity to develop through several embryonic stages from Style Rookies to Rising Stars and beyond.

ASOS keeps a firm hold on commercially strategic content, but down to the second-by-second live fashion feed, this is a startling tribute and testament to the creativity of the consumer.

VM-unleashed works with retail businesses to create inbound retail marketing calendars combining off-line and online inspiration and opportunities.

Primania: Primark’s Personal Promotion Machine

E-commerce is not for every retailer, but social marketing certainly is.

Primark has experimented with online selling in collaboration with ASOS, but with an average item value so low the economics just didn’t add up. So how can the Primark retail powerhouse engage with the digital world and sell to a wider audience?

Along comes Primania at the forefront of social sharing and social selling, in a digital model that is perfect for a mass market value performer, hell-bent on an international invasion across Europe and now to the US. Blurring the boundaries of retail, marketing, PR and advertising Primania combines the “available to all appeal” of its assortment with the endless appetite for self-promotion.

The idea is huge, but the concept simple as customers sign-in, creating their personal bios, and then upload themselves with their Primark fashions.

The social scenarios continue with looks and outfits favourite and scored, and also the opportunity for any budding fashionistas to propel their profile to the level of guru, followed and revered across the networks.

Primania is used as part of the Primark site, pruned back to latest looks, ethical credentials and store location, with Primania, like its protégées, the real stars of the Primark rollercoaster.

VM-unleashed works with retailers to create social network strategies for engaging and selling to their customers…

Take a YouTube Tour of Lefties Digital Communication Concept Store

Lefties latest store environments show a revolution in digital communication.

Mannequin groups are complemented with large promotional images for hero price points, whilst a journey through the store introduces smaller digital promotions and dynamic price signage. Most striking is the external logo, not only communicating the brand name but a host of promotional messages flashing from left to right, announcing to the world low prices, daily and weekly product heroes, promotional offers, and the arrival in the Spanish fashion scene of another serious contender in the value fashion market.

Adi-Dazzler: Walking the Road to World Cup Victory

Germany’s World Cup in every sense. The national team won the trophy, whilst the country’s famous sportswear brand Adidas, swept the manufacturers board with both finalists and the winners of the golden boot and the golden ball.

The clean sweep was reward for a brand that has a proud history of making specialist footwear for its very special sportsmen & sportswomen. Its landmarks are best told through its products and a visit to your local Adidas store may well yield a unique representation, a calendar of champions who spoke with their actions and not with their words.

The role of Adidas honour includes erstwhile pioneers of sporting achievement from Jesse Owens to Dick Fosbury, from Mohammad Ali to Bob Beamon, and a couple of nods of acknowledgement to the worlds of ice skating and hiking from the 1930s that belonged to a certain Mr Dassler. Adi Dassler, pioneer of modern sports footwear, transformed the humble trade of cobbling into a specialist art-form combining technology and beauty.

One man’s many steps on the mountains of Germany, went along way to creating the huge strides that have led to sports manufacturing’s world domination.

Have you got a humble past to share with your customers.
VM-unleashed helps retail clients to communicate their added-value through balanced In-bound Retail Marketing Calendar

Pinterest Gallery: Lefties Labelling with Love

There may be devil in the detail but the rewards will definitely come well before heaven. Value retailing continues to expand its expertise and grow competence in areas traditionally well outside its remit.

Follow VM-unleashed! Ltd’s board Brand Enhanced: Lefties Labelling with Love on Pinterest.

Nike+ Club: Running on Emotion

Find your way to the top storey of Nike on Oxford Street and find the Nike+ Club, a haven for all things feminine.

As the tourist throng recedes floor by floor the atmosphere here is rarified, intimate and inviting. Nike leads the field in womens fitness and time spent here re-enforces not just the technical clothing, the customised shoes, the exclusive training gear in limited edition World Cup colours but a whole world of intereaction and engagement with its customers that leaves other retailers trailing behind.

The Nike+ Club is present is several flagship stores from nearby Covent Garden to the further outposts of Nike UK from Manchester to Glasgow, but here in London’ heart it finds its most defined incarnation.

Nike + Club is built around Running, with weekly classes from the stores entrance through the streets of Central London, like a spiders web unfurling its latex ambassadors across a range of routes for all abilities.

Oxford Circus supplements running with a variety of services and classes from Yoga to technical clothing fitting, and a running assessment centre to find the right shoe for you.

What Nike Club represents, more than the proverbial “third place” is an environment to relax and explore where taking part is most important and “first place” is reserved for all.

VM-unleashed works with retail clients on developing concepts for engaging and interactive store concepts…

Pinterest Gallery: Lefties Value of Digital Communication

Not so long ago Lefties was at the periphery of the Inditex empire, viewed generally as an outlet for the unsellable assortment cast down from Zara, Stradivarius and the like. Now Lefties is at the vanguard of value fashion, with its same low prices, but with an assortment that is now fashionable and desirable to a wider market.

Follow VM-unleashed! Ltd’s board Left of Centre Fashion: The Value of Digital Communication on Pinterest.

Has “product” become a dirty word in your business?

“When to tell & when to sell!” Now there’s a question that has become hugely complex with the advent of the internet and social media. Indeed it could very well be argued that they are very much part of-

Brand Enhanced: Lefties Labelling with Love

There may be devil in the detail but the rewards will definitely come well before heaven.

Value retailing continues to expand its expertise and grow competence in areas traditionally well outside its remit. Lefties leads the Iberian pack with expert enhancements that press all the added-value buttons, seams, adornments, tickets and labels.

Key to its new found capabilities Lefties has recognised and analysed the add-value hierarchy that makes it’s customers weak at the knees and falling over backwards to buy its bargain lines. In essence Lefties wastes no time, effort and investment in details that simply don’t matter in the value stakes, but knows from experience what ticks the ROI boxes.

Product labels are the current show stoppers adding a selection of sub-brand identities from the urban to the sophisticated, from the New England outdoors to the Old England indoors.

No more Lefties labels for forward thinking fashionistas, but a world of inspirations, carefully labelled with love.

VM-unleashed has worked with a variety of retailers identifying added-value drivers across their assortments, ensuring that investment in product is matched by return…

Has “product” become a dirty word in your business, distracting from the “Brand Behemoth?” As always the retail road is littered with examples of retail brands who thought their clever communication was more important than the cut of their cloth.