‘Meaning in the Retail Madness’

My new book ‘Meaning in the Retail Madness’


I have just published my first book: ‘Meaning in the Retail Madness’ written during the COVID crisis. It has been a time of reflection for me, and a time to think about the state of the industry I have worked in for 3 decades, how it will develop as it enters a new period of its evolution, and my role in it. It has been a quite unique pause for everyone involved in the tireless dynamics of retail.

This book encapsulates two defining pillars that I have believed from my earliest days in the industry, and from my travels and travails across the globe. That retail knowledge should be for everyone, and that retail expertise must be broad and inclusive.

Please download the introduction & content…


Unprecedented times


This book is for all those retail employees who continue to surprise and inspire me with their own enthusiasm and appetite to learn and improve. Employees young and old, who are from the boardroom to the stockroom.

‘Meaning in the Retail Madness’ is a book written for these unprecedented retail times, because it aims to meet the need for innovative retail thinking. And to satisfy the appetite for answers to new and complex issues.


Where are our shops?


‘Meaning in the Retail Madness’ answers the questions, “where are our shops?” and “where are our customers?” as it describes how channels will become touchpoints and how linear supply chains will be circular. It also explains why assortments are becoming virtual and how physical is turning to local. And why products and shops are not necessarily made for, or meant for each other any longer.

It supplies a blueprint for the new retail organisation, and its employees, and processes. It reveals how businesses must combine people with technology, and how to generate commercial sales through sustainability, to stimulate customer loyalty through ethical behaviour, and to achieve profit without profiteering.

Please download an extract on ‘The Life & Times of the Essential Retailer’


The wider retail context


‘Meaning in the Retail Madness’ also considers the wider retail context and how buying & selling effects society and local communities, the supply chain and sustainability, customer relationships and loyalty. It explains why retail must finally embrace ethical standards, environment, sustainability & governance. This book is written for retailers and their business and supply partners, but equally for the powerful and rapidly emerging ‘informed customer.’

Please read about the need for ‘Agile Organisations’

“Ultimately, the madness of retail will be perceived only by those who find no meaning in it. Whilst the essential retailers will be those that embrace the sense of it.”

A retail story


I hope that you can apply the story behind this book to your own individual context as I wish you every success as you write your own story in this amazing industry. Successful retail must be built on pragmatism and processes, on the collaboration and the integration of its many facets, but without a story it really has nothing to say.

Without a story we all have nothing to say. This is my story and I look forward to hearing yours.


A book for everyone invested in retail


A book for everyone who is commercially, socially & emotionally invested in retail.

Retail leaders and professionals

Commercial entrepreneurs & ‘accidental retailers’

Consumer brands

Shop owners, managers & colleagues

Product suppliers, growers, manufacturers, and craftspeople

Shopping location owners & landlords

Social and community marketplaces

Creative agencies, physical & digital retail designers

Marketers & CRM specialists

IT & retail technologists

Retail logistics, distributors & facilitators

Informed & engaged customers


Read some extracts from ‘Meaning in the Retail Madness’



Thank you for taking the time to get this far. It’s been my pleasure.

Enjoy your read.