Death of the Salesman: Long Live Retail!

The Morning Post:- 14th May “Death of the Salesman: Long Live Retail!”   Over the years, I have been in many meetings and discussions where the question has been asked…”What’s the difference between sales & marketing?” My best explanation is that in fact, it is the same process but approached from different perspectives. To coin the introduction from many a hackneyed joke…”A man goes into a shop…and he buys something” The-

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Does your store backroom space show you value your staff?

The Daily Post:- 5th April Does the amount of store gross sqm you dedicate to your staff really show how much you value them?   I’ve been visiting stores of a couple of similar retailers in terms of their sector and size of store. They have different market positions but have the commonality that customer service is very important to their proposition and ultimately their conversion and profit. Despite the market positioning-

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