Which should come first, the chicken or the egg? How long will the chicken stay for, where will she go, and how many eggs will be in her basket? The answers to customer experience analytics still seem tantalisingly out-
1st Joy of a Retail Spring – Understanding Customer Behaviour Make it your new year’s resolution to understand how your customer behaves inside your stores. In many ways having got them into your store you’ve done the hard part, and-
Who’s the real competitor? Who’s the real enemy? The massive changes that have swept across this land and others, the decimation of high streets, town centres and the taking away of the retail heart of communities, though tragic and physically-
Almost everything is measurable and comparable in retail stores but the benefits only come through understanding the implications and the opportunities that lay within the many depths of the powerpoint charts and excel graphs. Firstly, benchmarking should not be blind-
How do you use store analytics? This leads us to the chicken and the egg, nestled conveniently in a store near you. There’s a general feeling that store analytics, using video technology to monitor the movement of customers,-