A colour, graphic explosion lights up the latest store incarnation of Pull & Bear, the young casual concept from Inditex. But this is no blind leading the colour blind, no random application of hues and tones to randomly revive a fading friend. In a very cool but classic way Pull & Bear has combined the innocence of classic times with the dynamic technology of today.
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A colour, graphic explosion lights up the latest store incarnation of Pull & Bear, the young casual concept from Inditex.
But this is no blind leading the colour blind, no random application of hues and tones to randomly revive a fading friend. In a very cool but classic way Pull & Bear has combined the innocence of classic times with the dynamic technology of today.
Imagery abounds from the fun of the fifties with retro posters in glorious Technicolor saturation, and then adds the complementary neon highlights from a thousand timeless fun fares and fairground attractions to create a space of life and fun.
New technology is integrated in a subtle sympathetic way not clashing but complementing the simplicity and naivety of the bold shapes, spinning circles and shining stars. Its value is in the dynamic changes it offers the stores from seasonal backdrops to promotions and hero pricing. The low resolution, large pixel delivery is deliberately dumbed down to fit perfectly with the show-time signage throughout the store.
This is technology taken from Lefties but exploding centre-field to transform Pull & Bear from a moody moribund teenager of a concept into the fun-loving, life enhancing brand now bursting onto a street near you.
Are your graphics centrepiece or peripheral to your store experience?
Are you harnessing the dynamic opportunities offered through in-store technology?
VM-unleashed has worked with a variety of brands and retailers on visual communication strategies, store delivery and dynamic retail calendars.
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The anti-corporate momentum builds…
as recognised brands balance the safety of recognition and loyalty with the excitement of individual assortments, personal enhancements and store environments that look like they come off the back of a lorry rather than the end of the corporate conveyer belt.
Pull & Bear, from the biggest brand house about, have a new store, urban and improvised, re-stressed and distressed. The logo is viewed through the glass blocked windows of the municipal shelter, whilst tiles and timbers, the remnants of a ruined landscape, are used to create the tables, fixtures and focal points.
The assortment is mixed with originality, imagination and unusual juxtapositions away from historical categories, whilst unit depth, table piles and the order of colour and fashion position are all for experimentation for the pleasure of the modern customers delectation. The abandoned Beetle drives a solitary path through brand convention as this innovative emporium tests the limits of brand conformity, and the battle for loyalty enters an ever more familiar territory.
…is your brand stuck in your corporate past, or responding to customer trends and forcing the market with innovative store environments and creative customer engagement?
VM-unleashed has worked with retailers to develop commercially based but innovative store environments.
Something menacing lurks with intent on the sunshine shopping streets of Europe.
A threatening presence promises to lure in the unsuspecting passer-by, trapping the intrepid traveller in a kingdom of fashion, extracting a toll on credit cards and cash balances. Pull & Bear has gone to town on a sea adventure in its windows that cleverly recreates the “oceans’ deep” with a light touch that combines unwitting mannequins submerged in a sunshine sea, whilst shoals of shimmering fish and the occasional shark swim around their feet.
The window uses a full-width landscape video screen for its animated aquatic antics, drawing shoppers from far and wide to marvel at the maritime magic, and enter unwittingly into Pull & Bear’s fathoms of fashion.