MissGuided: Heat Seeking Fashion Gets Physical

Born and bred online, young fashion retailer Missguided is now cutting its terrestrial teeth as it continues to roll out its physical flagship stores to major shopping centres in the UK. Full of attitude, high on fashion and riding a dynamic rollercoaster the task in hand was always to translate this successful e-commerce formula into real stores considering their limitations of space, product availabilities and operational restrictions. And while it-

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MissGuided: Heat Seeking Fashion

Born and bred online, young fashion retailer Missguided is now cutting its terrestrial teeth as it continues to roll out its physical flagship stores to major shopping centres in the UK. Full of attitude, high on fashion and riding a dynamic rollercoaster the task in hand was always to translate this successful e-commerce formula into real stores considering their limitations of space, product availabilities and operational restrictions.   In reality-

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Max&Co: Fashionably Good Company

Stylish and socially sophisticated Max&Co still packs a huge punch of personality into every meticulously planned meter of its store experience. A warm welcome from manicured mannequins with lipstick, lashes and a coy curiosity immediately alerts any casual customer that this lady of the more fashionable lanes offers a lifestyle proposition both feminine, fashionable and fun. The store design from top to bottom communicates an individualistic tone of voice from-

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