Soho Alive & Kicking: The Jimi Hendrix Pop-up Experience

As part of VM-unleashed’s 10th anniversary year we take a look back at some retail milestones from the last decade and explain why each store’s message is as relevant for us today as it was then. Two big themes of the decade were epitomised by the second coming of Jim Hendrix to Carnaby Street. Firstly the advent of the “Pop-up” shop. Now everyone’s favourite vehicle for testing out new product launches-

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Soho Alive & Kicking: The Jimi Hendrix Experience

soho-sohi-banner

jimi-hendrix-pop-up-store-exterior

Soho returning to its roots as the 21st Century Jimi Hendrix experience returns to its streets, for a few weeks at least.

 

“People, Hell & Angels” is the latest and most authentic posthumous album from the 60’s guitar hero. And to launch the album a unique Pop-up shop has arrived just off Carnaby Street, in a music launch that captures the life & spirit of that bygone, psychadelic age.

The store is home to the entire Hendrix catalgoue collection, merchandise and memorabilia, but to really soak up the Hendrix experience visit the basement. Here Fender, the instrument of choice for the guitar great, has taken its home for 2 weeks, displaying its range of guitars, with hourly masterclasses on re-creating the Hendrix sound for any budding guitar greats.

A fitting tribute to Soho, and a fitting tribute to Hendrix, brought together again 50 years after.

 

jimi-hendrix-pop-up-store-fender-workshops jimi-hendrix-pop-up-store-fender-sessions jimi-hendrix-pop-up-store-fender-guitars

Soho Alive & Kicking: The Jimi Hendrix Experience

Soho returning to its roots as the 21st Century Jimi Hendrix experience returns to its streets, for a few weeks at least, with the Jimi Hendrix Pop-up

 

jimi-hendrix-pop-up-store-exterior

“People, Hell & Angels” is the latest and most authentic posthumous album from the 60’s guitar hero. And to launch the album a unique Pop-up shop has arrived just off Carnaby Street, in a music launch that captures the life & spirit of that bygone, psychadelic age.

The store is home to the entire Hendrix catalgoue collection, merchandise and memorabilia, but to really soak up the Hendrix experience visit the basement. Here Fender, the instrument of choice for the guitar great, has taken its home for 2 weeks, displaying its range of guitars, with hourly masterclasses on re-creating the Hendrix sound for any budding guitar greats.

jimi-hendrix-pop-up-store-fender-guitars jimi-hendrix-pop-up-store-fender-sessions jimi-hendrix-pop-up-store-fender-workshops

A fitting tribute to Soho, and a fitting tribute to Hendrix, brought together again 50 years after.

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And the Brand played on…merchandise and music in several movements.

And the Brand played on…merchandise and music in several movements.     Whether composing displays or composing ditties, coordinating the blues, or singing them, the artistic side of retail life has invariably struggled to make its musical ends meet. “Art for Art’s Sake Money for God’s sake” are a relevant, if somewhat dated testament to the dilemma of coordinating creativity & commercialism, and also a timeless reminder of the long-

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