Larger than Life: Simply Be a Physical Presence

The complex kaleidoscope of omnichannel continues to see the cross-fertilisation of both the online channel and physical high streets and shopping malls with insurgents from the other side of the digital wall.   Whilst the most successful physical brands continue to maximise online and mobile opportunities a noteworthy entrant in the opposite direction has recently opened on Oxford Street in London, announcing its serious intent to compete across all channels.-

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