7th Joy of Retail Spring: Grading International Assortments

It used to be one of the great discussion points regarding customer demographics in the early days of international expansion. “Are all customers the same?” Clearly experience and time has shown us that they are not the same – not within a single country and¬†absolutely not¬†internationally. Any retailer expanding to new lands must be aware and take actions to focus and modify the proposition – starting with the assortment on-

Continue reading