Fat Face has come of age. Mature and confident the new incarnation looks so comfortable in its skin it is hard to imagine its evolution from a world of basic beachwear and summer sweatshirts.
The new store concept is creative and expertly crafted evoking the brands outdoor heritage but with a new sophistication and attention to design detail. The branding and graphics, presented with an apparently carefree casualness belie the expert execution, the sumptuous settings and atmospheric tones of the muted photographic treatments.
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