As part of VM-unleashed’s 10th anniversary year we take a look back at some retail milestones from the last decade and explain why each store’s message is as relevant for us today as it was then. Converse flagship store, New-
Value is not a reality of price alone but the perception of benefit over price. Perception in itself can be the clear communication of reality or the addition of emotional attributes that ultimately constitute brand value. For a retailer-
Far from remaining in the history of time, Fossil’s latest incarnation inhabits the modern world of customisation and personalisation, with new products, new services and a whole new store with a clear focus on the “his” & “hers.” An investment-