Kiehl’s University: Skeletons Alive and Kicking

Swimming against the trend tide of sterile store environments of purity and prepared perfection Kiehl’s comes out all glamour guns blazing in a dynamic and inspiring store concept in the pulsing heart of Chicago’s Michigan Avenue.   Never a brand for understatement Kiehl’s has however largely adhered to the established etiquette of sterility with its personality portrayed through its trademark skeleton and whitewashed brickwork. Whilst these brand stalwarts remain, everything-

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