Retail Stores or Retail Brand: What drives customer loyalty?

It’s an interesting discussion. What drives a customer to a specific shop? Is it the individual store itself and the experience in it? Or is it the wider retail brand and its portrayal to the customer? It’s particularly relevant because currently everything in retail is up for change. Loyalty is in the balance. So, lets take the individual store. The correct way to deliver this is to create an amazing experience-

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