New York is awash with John Varvatos, from Converse collaborations to the distressed corners of Bloomingdales.
However on the eastside of the city discover the brand in its natural habitat lurking to surprise anyone passing The Bowery. The store is a temple to Rock ‘n’ Roll evoking the steamy atmospheres of underground clubs and crowded all night venues. The poster strewn walls evoke the great bands, reminiscing about historic improvised concerts and chance meetings with the hall of fame.
The store itself transforms into a venue with an intimate stage, set off with discarded instruments and the moodiest of lighting.
Is your heritage shining through the dust of the years?