One of the pleasures of shopping in the physical world is the joy of discovery. However it’s not often that you stumble upon a completely new concept store in central London, especially not a 1,500 sqm one. Welcome to “The Shop at Bluebird” nestled in Floral Street, a stone’s throw from Covent Garden Piazza. Described by its creators Dalziel & Pow as a ‘playground of wonders’ it certainly creates a-
Within a jewelled cupcake’s throw from Selfridges an emporium of class and style opened its three doors to the fine people of Duke Street. Jigsaw solution.
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Within a jewelled cupcake’s throw from Selfridges an emporium of class and style opened its three doors to the fine people of Duke Street.
Under the umbrella of Jigsaw, three concepts shelter from the storms of a post-recession cloudburst, where three heads, three concepts and three propositions are seemingly better than one. Central to the physical store is the familiar Jigsaw collection, in unfamiliar surroundings, stripped bare from its heritage of art-nouveau adoration, with straight lines, order and angles amidst the changeable moods of concrete, tiles and wood.
The open space swallows ladies men’s and kids with an appetite for more in the shape of the bluebird store, migrating from Chelsea with an eclectic mix of contemporary styles in a landscape of brickwork and neon.
The piece de resistance, in the face of unstoppable change, is the Fernandez & Hall deli where Duke Street fashionistas and bloggers pass pleasant conversations between the serenity of the Jigsaw small talk and the roar of Oxford Street, outside.
Would developing different concepts allow you to speak more clearly to different customers?