Tag: analytics
-
Customer Experience Analytics: Which comes first…the Chicken or the Egg?
Which should come first, the chicken or the egg? How long will the chicken stay for, where will she go, and how many eggs will be in her basket? The answers to customer experience analytics still seem tantalisingly out of reach for many retailers. This year’s RBTE event at Olympia had its fair…
-
1st Joy of a Retail Spring – Understanding customer behaviour
1st Joy of a Retail Spring – Understanding Customer Behaviour Make it your new year’s resolution to understand how your customer behaves inside your stores. In many ways having got them into your store you’ve done the hard part, and everything they do, and everything they buy now, is a bonus that cannot be ignored.…
-
Retail analysis: The Usual Suspects – Personalisation & Patterns
It’s very easy for a retailer to go chasing in circles attempting to catch the evasive scraps of essential new data, insights and analysis blown into a constant ferment by the prevailing winds of new information. Throw into this cyclone complex omni-channel data, progressively pervasive loyalty programme insights, beacons pursuing the personalisation profile of every…
-
Sales = Traffic x Conversion: The Complexities of a Simple Equation
Knowledge of traffic and conversion is essential to measure and maximise sales opportunities across stores, however the knowledge of traffic and conversion by category display within the store reveals the mysteries of the shopping experience and promises the riches of increased sales productivity for every gondola, wall and precious retail square metre. What retail…
-
Store Analytics “Which came first, the chicken or the egg? How long did the chicken stay for, where did she go, and how many eggs were in her basket? Store Analytics – eggs-plored and eggs-plained!
How do you use store analytics? This leads us to the chicken and the egg, nestled conveniently in a store near you. There’s a general feeling that store analytics, using video technology to monitor the movement of customers, their dwell times, engagement rates and conversion rates within stores, has a great deal to…
Our weekly newsletter
For everyone looking to improve themselves as retail professionals, entrepreneurs & shopkeepers.
Join over 11,000 followers & connections enjoying our posts!