Travellers to US malls will be fully familiar with American Eagle as the “Man on the Streets” call to casual clothing. Affordable and accessible in contrast to some of its more narcissistic neighbours it has built up a loyal following-
In hot pursuit to retain its loyal customers and to move with them through the years of maturity, Hollister has injected a new air of authority in to its assortment and a higher flavour of fashion, defining as it develops a new more discerning customer who is no longer appeased or appealed to by the simple shapes and bold fonts.
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Throughout its formative years Hollister has kept its teenage target enthralled and captivated with a brand built on the dazzling if distant images of Huntingdon beach and the various surf scenery of California. A staple diet of bold logos-
And the Brand played on…merchandise and music in several movements. Whether composing displays or composing ditties, coordinating the blues, or singing them, the artistic side of retail life has invariably struggled to make its musical ends meet. “Art-