Selfridges destination denim stretched its legs and stepped out as the World’s largest dedicated denim studio.



No idle fascination this 2500 square metres throws a curved ball at the conventions of category collections with Selfridges claiming jeans from £11 to £11,000 in a range of over 11,000 pieces.

Denim journeys unfold past acrobatic mannequins and parades of pillars bedecked in blue. Our denim fabric focus, our fibre fascination is satisfied in the special space of the “Fit Studio,” the designate “Denim Taylor.” Denim specialists guide the traveller through the myriad of cuts, fits and fashion washes, ensuring every curve is flattered, every nerve un-shattered by the burden of choice.

For those with individual taste and dreams of denim devolution the Denim Taylor offers the perfect “nip” and “tuck” and the promise of a creation from scratch to satisfy the itch of even the most demanding denim devotee.

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Make the most of your category heroes…