’52 Steps to the Perfect Shop!’
weekly newsletter
’52 Steps to the Perfect Shop!’
For everyone looking to improve their physical shops, or thinking of opening their first pop-up or permanent shop.
This weekly newsletter, and the 10 content modules they feature, have been created from my experiences of opening hundreds of shops, of all different sizes, situated across the world, selling just about everything there is to sell.
Every week we explore the sequential process of physical shop development to help you deliver your perfect shop.
Join us on a journey of ’52 Steps’ taking you to the door of your perfect shop..
.
No.1 Space Planning & Range Planning
– How much product should you put in your shop?
No.2 Product Stories & Assortment Ranging
– How to select, group and display your assortment.
No.3 Store Layouts & Customer Journeys
– How to optimise the commercial shopping experience.
No.4 Store Theatre & “The Brand Box”
– Creating and investing in the physical shop structure
No.5 Visual Merchandising & “Dynamic Content”
– How to display and manage the shopfloor for beautiful selling.
No.6 Store Branding & Visual Communication
– How to create a customer journey to tell brand and product stories.
No7. The Emotional Retail Calendar
– Planning and delivering an emotional customer experience.
No.8 The Commercial Retail Calendar
– How to maximise sales through planned & reactive promotional mechanics.
No9. The “Selling Toolkit”
– Creating regimes, routines, training and operations for a motivated store team.
No.10 The Retail Organisational Structure
– Unleashing ‘shopkeeper’ power through people engagement and empowerment.
Stay in touch with our…
’52 Steps to the Perfect Shop!’
weekly newsletter
For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
we have written the ’52 Steps to the Perfect Shop!’ weekly newsletter, delivered direct to your inbox.
You too can have ‘The Perfect Shop’ by this time next year!