’52 Steps to the Perfect Shop!’
weekly newsletter
’52 Steps to the Perfect Shop!’
For everyone looking to improve their physical shops, or thinking of opening their first pop-up or permanent shop.
This weekly newsletter, and the 10 content modules they feature, have been created from my experiences of opening hundreds of shops, of all different sizes, situated across the world, selling just about everything there is to sell.
Every week we explore the sequential process of physical shop development to help you deliver your perfect shop.
No.1 Space Planning & Range Planning
– How much, and what product, should I put in my shop?
No.2 Product Stories & Assortment Ranging
– What product types, groups and stories should I have?
No.3 Store Layouts & Customer Journeys
– How should I segment and create a customer space?
No.4 Store Theatre & “The Brand Box”
– Where and how should I invest in my shop design?
No.5 Visual Merchandising & “Dynamic Content”
– How do I create dynamic excitement with product display?
No.6 Store Branding & Visual Communication
– How should I apply signage, graphics & screens?
No7. The Emotional Retail Calendar
– How should I create a series of dynamic & exciting events?
No.8 The Commercial Retail Calendar
– How do I plan and deliver my pricing & sales promotions?
No9. The “Selling Toolkit”
– What operational rules, processes & skills will I need?
No.10 The Retail Organisational Structure
– What shop & HO people, roles & teams should I have?
Stay in touch with our…
’52 Steps to the Perfect Shop!’
weekly newsletter
For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
we have written the ’52 Steps to the Perfect Shop!’ weekly newsletter, delivered direct to your inbox.
You too can have ‘The Perfect Shop’ by this time next year!