Category: visual merchandising
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Debenham’s Designer Diet: Fashion Food for Thought
Fashion week has stimulated the creative juices to flow through the hearts and veins of London’s window dressers and creative merchandisers. From monotone and monochrome to coordinated costumes and colour explosions the windows of the city vie for visual supremacy and a slice of the passing traffic. More ingenious than most is the clever…
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Tiger Earns Its Stripes: The Cat In Search of the Cream of London
Natural survivors evolve and expand beyond their traditional habitats widening their historical distribution. Tiger, with its impulse offer and low prices, is thriving and turning up not only in secondary locations and low-rent backwaters but on some of the most expensive streets in London. After a trial in Tottenham Court Road, the Danish destination…
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Should VM be “as good as possible?” or “as good as it needs to be?”
As a firm believer in the mantra “Things should alway be as good as possible” I have always been a little unnerved by those who work by the alternative principles of “things only have to be as good as they have to be” The problem with the second way of viewing visual merchandising standards is that…
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We are all Retailing in a Hostile Environment!
When it comes to turning your stores into selling machines, one solution rarely fits all. If you sell through wholesale or are in partner with franchisees you’ll know only too well about the challenges of working in a “hostile environment.” “Hostile” of course covers a multitude of sins, and it has to be said, sometimes…
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“UFO lands in NYC!”: Uniqlo’s Universal Appeal
Uniqlo is on an international mission from its Japanese heartland to become truly an international fashion destination. It is already the 4th biggest fashion retailer after Inditex, H&M and the GAP. The new 5th avenue store is as impressive a brand statement as you could ever wish to see. The store is spread over…
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“Gone Fishing!”: Satisfying Eddy’s Eclectic Taste!
In one of the strongest retail sectors in the world which has spawned such benchmark companies as Crate & Barrel, West Elm, Williams-Sonoma and Pottery Barn with their precision space planning & slide rule store presentation, there is another homeware retailer whose apparently chaotic store environment masks an equally shrewd commercial strategy. Fish’s Eddy feeds…
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Boardwalk Catwalk: H&M Turns over a New Leaf
Seven stories of summer heaven await the seasonal shopper at H&M, Oxford Circus. In another nod to the far away football festival in the jungles of Brazil H&M brings the fashion forest to Europe, adorning its store with a flourish of leaves and garlands of green. Every floor is home to a showcase display greeting…
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Proposition Primark: Added-value retailer
Even the lowest prices in the world command detailed scrutiny when it comes to value for money. Whilst an advised adornment, a prudent personalisation, or an essential embellishment can turn an anonymous basic into a soaring best-seller, an equally ill-judged adjustment can make even the most miserly mark-up a step too far for the…
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Brand Enhanced: Lefties Labelling with Love
There may be devil in the detail but the rewards will definitely come well before heaven. Value retailing continues to expand its expertise and grow competence in areas traditionally well outside its remit. Lefties leads the Iberian pack with expert enhancements that press all the added-value buttons, seams, adornments, tickets and labels. Key to…
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Carpe Diem: Seize every Nike opportunity
Think football, think World Cup, think leary overweight men in replica kits? Think again, think high technology fitness wear, think the colours of the world’s most famous football teams as you’ve never seen them before; think Nike World Cup, think opportunity and think innovation. Irrespective of the World Cup feeding frenzy Nike has projected…
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