Category: visual merchandising
-
A Warm Welcome Home: White Stuff at Bluewater
White Stuff, the purveyor of distinctive quality fashion has found a home. Its new concept store is modelled on a 2-storey Edwardian house complete with majestic flowing staircase, authentic wooden floor tiles, grand open fireplaces with festive stockings, and more ornaments and implements than you would usually expect in even the most, not so average,…
-
75 things you should know about your stores: No.24 “Idle Time”
The capacity exists to understand every detail of your stores, the way that customers move around them, are attracted to assortment displays, are tempted into touching product and are compelled to convert their engagement into sales. An incredible journey is just beginning! No.24. “Idle Time” Just as music is defined by the silence between notes, the…
-
Sitting Comfortably: Pinterest inside the Hollister Jeans Lounge
In hot pursuit to retain its loyal customers and to move with them through the years of maturity, Hollister has injected a new air of authority in to its assortment and a higher flavour of fashion, defining as it develops a new more discerning customer who is no longer appeased or appealed to by the…
-
Adolescent Authority: Hollister Sitting Comfortably?
Throughout its formative years Hollister has kept its teenage target enthralled and captivated with a brand built on the dazzling if distant images of Huntingdon beach and the various surf scenery of California. A staple diet of bold logos and textured contextual graphics on a classic range of timeless best seller silhouettes from hoodies…
-
Is your evolving assortment making visual merchandising difficult?
Is the product range you are selling changing and expanding? Are the principles and guidelines you use to display becoming unworkable? Many brands and retailers are widening and deepening assortments in order to maximise sales opportunities from both their loyal customers, as well as to attract new customers. It makes financial sense: 43 percent…
-
Witness the blossoming of Fat Face: Pinterest images
Fat Face has come of age. Mature and confident the new incarnation looks so comfortable in its skin it is hard to imagine its evolution from a world of basic beachwear and summer sweatshirts. The new store concept is creative and expertly crafted evoking the brands outdoor heritage but with a new sophistication and…
-
Fat Face Blossoms: The Brand Next Door becomes a thing of Beauty
As brands are born and breathe into life, they experience the growing pains that often make them appear unattractive and awkward in public, a sum of evolving parts learning to live together, to be a thing of beauty and harmony. There are always traits to admire, details to delight but the sum of the parts…
-
Be-dazzled: Pinterest Retro-Techno Pull & Bear
A colour, graphic explosion lights up the latest store incarnation of Pull & Bear, the young casual concept from Inditex. But this is no blind leading the colour blind, no random application of hues and tones to randomly revive a fading friend. In a very cool but classic way Pull & Bear has combined the…
-
Retro-Techno Pull & Bear: A Colour Daze of Future Passed
A colour, graphic explosion lights up the latest store incarnation of Pull & Bear, the young casual concept from Inditex. But this is no blind leading the colour blind, no random application of hues and tones to randomly revive a fading friend. In a very cool but classic way Pull & Bear has combined the…
-
The Retail Relay: “Running a 3-legged race, in a 4 leg event?”
“A chain is as strong as its weakest link” could never be more appropriate than the chain of events that transforms a retail strategy into a store full of tangible, buyable products. “And what the customer sees and responds to is unfortunately the result of the weakest link, not the strongest one!” To achieve…
Stay in touch with our…
’52 Steps to the Perfect Shop!’
weekly newsletter
For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
we have written the ’52 Steps to the Perfect Shop!’ weekly newsletter, delivered direct to your inbox.
You too can have ‘The Perfect Shop’ by this time next year!